T-shirts that look good and do good.
It started with a single donated tee and a campaign to expose the human and environmental cost of cotton. 20 years later, EJF Shop has raised over £600,000 to protect the natural world and the people who depend on it.
20 years. One mission.
Ethically made
Fashion that doesn’t cost the Earth. 100% organic, sustainably sourced, fairly traded cotton.
Designed and worn by icons
From Vivienne Westwood to Olivia Colman - designed by fashion’s biggest names, worn by well-loved and well-known faces around the world.
Funds real change
Every purchase supports EJF’s campaigns to protect people and planet.